Problem:
Help people with chronic pain and their HCPs see SCS (spinal cord stimulator therapy) as a way to reduce their respective pains, finally.
For patients, chronic pain is highly debilitating. For healthcare professionals (HCPs), they are constantly having to see their patients over and over again for the same problem.
Insight:
Despite their differences, both audiences are trapped in their respective cycles of pain and just want their daily or work lives back, if not completely, at least to some extent.
Break the pattern of chronic pain with SCS Therapy.
Idea:
This idea challenges the perception that people living with chronic pain should learn to endure it. The patterns simply unites both healthcare professionals (HCPs) and patients, showcasing how SCS therapy can break the cycle of chronic back pain, enabling them to return to the activities they love.
