Problem:
People think that universal and non-specialist ‘VELUX-compatible’ blinds will be good enough to do the job.
Using existing assets, come up with a simple solution to increase awareness of VELUX interior blinds and shutters.
Insight:
VELUX accessories work seamlessly with VELUX roof windows to give homeowners unrivalled control over their internal spaces. As a source of light or dark, warmth or coolness, cosiness or openness, authentic VELUX accessories can bring together any mood in any space.
It just clicks with VELUX Accessories.
Idea:
A simplified approach showcasing how one blind can change the room as easily as a click. We've employed the power of oxymorons to illustrate how VELUX accessories can create two diametrically opposed environments.
Every detail throughout the film focuses on elements clicking together, from the contrasting moods of each room to the cleverly juxtaposed oxymorons, text animations, to even the music—everything just clicks together.
