Problem:
Using a cost-effective solution, make Gumtree the brand of choice for millennials to sell second-hand goods using the Gumtree App.
Insight:
Current sellers lack enthusiasm when selling their products. Their tone of voice is uninspiring whilst the images they take are lifeless.
The Gift Of Life.
Idea:
The Gift of Life is a simple addition to the Gumtree App.
Users will now be able to apply eye stickers to their photos, bringing their listings to life.
To promote the app addition, we showed our audience the power of bringing their products to life and how this energised their listing.
More information: