Problem:
Just a Chat With is an online video podcast with a range of guests from all over the world.
We had to work with the headshots supplied by each guest. With a vast range of styles, we had to unify them along with our new identity.
Insight:
The Need for Visual Cohesion.
The podcast's visual identity needed to strike a balance between consistency and individuality to reflect its broad spectrum of guests.
From Chaos to Cohesion
Idea:
DuoTone transformed the chaos of diverse headshots into a cohesive and captivating visual experience for viewers. The DuoTone treatment ensured a consistent art direction for all headshots. Additionally, we strategically incorporated company logos within the artwork to align Just a Chat With alongside these prominent brands.
Given the requirement for nearly 50 assets per episode, maintaining a consistent identity while distinguishing between episodes using colour became crucial. This marked a pivotal moment for the podcast, coinciding with an increase in the calibre of guests and a significant partnership with The One Club for Creativity.
Meeting the best in class
Through recording, producing and editing each episode. I have had the opportunity to meet some of the world’s best in class.
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Chris Do
CEO & Founder, The Futur
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Claude Silver
Chief Heart Officer, VaynerMedia
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David Martin
Founder & President, Fantasy Interactive
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Philippe Meunier
CCO & Co-founder, SidLee
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Andy Nairn
Founding Partner, Lucky Generals
