Brief:
Develop a visual identity for the MadeBrave 10th Birthday Party held at the Arches in Glasgow.
Insight:
The party was set to happen in March 2022, after the backlash of COVID-19 we knew everyone was in need of a rave! What better place for a rave than The Arches—infamous for its parties during the 90’s.
MadRave
Idea:
MadeBrave decided to drop an E & B and have a ‘MadRave’—an all-out clubland birthday party headlined by the legendary 90s hero Jeremy Healy.
We created a full identity and campaign roll-out, which ranged from; invite animations to AR filters, looping projections to signage and step & repeat walls to bathroom mirror artwork for user-generated content.
We even designed a 6-foot beach ball called Maddie.
